Frequently asked questions

Companies that want senior marketing capability without the cost or commitment of a full-time CMO. We have particular depth in endurance and sports brands (Wahoo, Wattbike, Ribble, Classified, RGT, Pelotan, Planet X), and broader work across AI, fintech, sports tech, hardware and digital assets. The best fit is usually a scaleup or established business with no senior marketer in the room, or one between hires.

A part-time senior marketing leader embedded in your team. You get executive-level thinking and accountability at a fraction of the cost of a full-time hire. At Manual Focus, the Fractional CMO seat is one of three ways to work with us, alongside Strategic Advisor (less commitment) and Build & Hand Over (project work).

A traditional agency hires a team to execute campaigns for you and bills you for their time. Manual Focus is a small senior team that uses AI as leverage to deliver function-team output. There's no account manager layer, no junior staff working your account, and no agency overhead. You're working directly with the operators, and the work ships faster because AI does the parts a junior team would.

Every engagement starts with a 30-minute working session, free. We talk through where you are, what you need, and which of the three tiers (Strategic Advisor, Fractional CMO, or Build & Hand Over) makes sense. If we click, we scope the work and start. Transparent scope, transparent timelines, no padded retainer.

We have particular depth in endurance and sports brands like Classified, Wahoo, Wattbike, RGT, Ribble, Planet X and Pelotan. Beyond that, we've led marketing across AI, fintech, sports tech, hardware and digital assets, from AI wealth management to privacy-focused digital assets to direct-to-consumer cycling. The marketing playbook is portable; the AI tooling is industry-agnostic.