Two circles.
One intersection.
That's where we work.
The Manual Focus mark shows two circles drifting into alignment, marking the point where emerging technology meets the markets it changes. AI is changing how people find products, and digital assets are changing how trust works. The Foundry, our collective, and the Forge, the AI toolkit it built, meet at the same overlap. We bring that to ambitious brands, with particular depth in endurance and sports.
Who's
behind it.
Manual Focus is led by James Vickers, who has spent 15+ years running sales, marketing and growth across emerging tech sectors. He co-founded RGT Cycling, a virtual cycling platform that grew to 350,000 users before Wahoo Fitness acquired it, led marketing for a $200M privacy-focused digital asset, and now advises AI-powered wealth managers. He has a habit of arriving in these markets before mainstream adoption does.
Around him, the Foundry brings operators who've led B2B and B2C teams across AI, digital assets, fintech and hardware, each from inside the company rather than advising from outside. The Forge, our shared AI toolkit, keeps the cycle short.
A track record.
Not a pitch deck.
Tools change
weekly.
Craft doesn't.
A new foundation model drops every week and a new AI tool launches every day, so most teams struggle to prioritise amid the constant releases. Some freeze, others chase everything, and neither approach works.
Getting the tools is easy. Knowing which ones matter, when to use them, and how to wire them into your owned, earned and paid channels so they produce results is the hard part, and it's why Manual Focus exists. We use these tools daily and test the models as they ship, so you get a senior marketer who knows the tools without a full-time hire.