Indoor cycling
Smart trainers and training apps
Published · free to read
Open the reportNEW · MANUAL FOCUS LIGHT METER
Light Meter shows which brands AI recommends
Manual Focus Light Meter is our new AI visibility tool, launched in October 2026. It puts the questions your buyers ask to six AI engines, including ChatGPT and Google's AI Mode. Each question runs three times. You see which brands the engines name. You also see which websites they cite. Our first study with it, UK indoor cycling, is open to everyone as an example of what you get.
WHAT LIGHT METER MEASURES
What Light Meter measures
6
Six AI engines, measured separately, because they disagree. In our first study one brand appeared in 43% of Claude's answers and 5% of Google AI Mode's.
×3
Three runs per question, because AI answers change. An engine named the same brands in all three runs only 20% of the time.
95%
A 95% range on every number, so you can tell a real gap from noise before you spend money closing it.
50%+
The websites AI cites. In indoor cycling, editorial sites supplied over half the citations. Light Meter shows which sites decide your category.
HOW IT WORKS
How a Light Meter study works
- We write the buyer questions. We write 100 to 300 questions the way UK buyers ask them. Each one is tagged by buying moment, from value and beginner questions to performance and problems.
- Light Meter runs them on six AI engines. Each question goes to every engine from a UK location, three times.
- We count brands and citations. Light Meter records every brand named and every site cited, then calculates each brand's share with a 95% range.
- You get the report. It has the league table with each engine's view. It shows who wins each buying moment and which sites decide it. It ends with clear next steps.
EXAMPLE STUDY
An example study of UK indoor cycling, October 2026
The study covered 309 UK questions across six engines, for 5,562 answers. Wahoo was named in 83% of smart trainer answers. Zwift was named in 88% of training app answers. Cycling media supplied over half the citations. The full report and the article on the findings are open to everyone. You can see exactly what a Light Meter study gives you before you order one.
CATEGORY AUDITS
Category audits you can order
A category audit is a full Light Meter study of one product category, using the same method as the indoor cycling study. Indoor cycling is published and free to read. Every other category below is built to order in five working days. Its results stay locked until you order. Prices are on application, paid by invoice or card.
Trail running kit
Shoes and waterproof jackets
Next edition, January 2027
Reserve the full auditRunning shoes
Race shoes and daily trainers
Five working days · price on application
Request this auditSports nutrition
Gels and drink mixes
Five working days · price on application
Request this auditGPS sports watches
Running and multisport watches
Five working days · price on application
Request this auditBike helmets and lights
Road and off-road
Five working days · price on application
Request this auditOutdoor clothing
Waterproofs and base layers
Five working days · price on application
Request this auditYour category
Any UK consumer category, on request
Five working days · price on application
Request this auditSERVICES AND PRICES
Light Meter services and prices
Free
AI Shortlist card
The card is one page for a brand that's already in a study. It shows how often each engine names the brand. It shows which buying moments the brand wins or loses. It also lists the sites that cite rivals but not the brand, plus the questions it misses.
Request your cardPrice on application
Category audit
This is a full AI Shortlist study of your category, covering every brand and every source. It's built to order in five working days.
Request an auditPrice on application
Brand Snapshot
We compare your brand with up to five competitors on the questions that matter to you. You get the source gaps and a short list of actions.
Request a SnapshotPrice on application
Fix programme
We measure first. Then we work on the pages and publications that decide your category. Then we measure again to show what moved.
Talk about a programmeTo be open about it, James Vickers has worked with Wahoo and Wattbike. He was on the founding team at RGT Cycling. He works with Ribble Cycles now. Every category audit uses the same method, whoever orders it. We don't change results on request.