What Google's new AI Mode links mean for brand websites
Google moved inline links higher in AI Mode and AI Overviews on 15 October 2026 and is testing an official websites section, so brand task pages matter more.
Brand strategy
AI Overviews hit 82% of tracked brand searches in September
DemandSphere data published 1 October 2026 shows AI Overviews on over 80% of tracked brand searches, up from 26%. Check what Google says about your brand.
Lightspeed's AI shopping study and what smaller brands should do
A Lightspeed study published 29 September 2026 found AI assistants picked national chains over smaller rivals up to 94% of the time. Here is how to respond.
Earned channels in the AI era: when journalists also use AI
Earned media still works when journalists use AI, but it now compounds through senior people's opinions, original data and partnerships with a real story.