Grok Bot vs Hermes Agent, a guide for UK marketing teams
Grok Bot is SpaceXAI's managed agent team, Hermes Agent is Nous Research's free self-hosted one. What each does and which suits a UK marketing team.
Marketing productivity
Building content engines that compound
Content compounds when topic architecture, steady cadence, internal linking, repurposing and a feedback loop run together through the flat early months.
How to evaluate AI tools without falling for the demo
Judge an AI tool on its integrations, model dependence, documentation, a real reference customer and a four-week solo pilot before you roll it out.
Five practical ways to improve content production with AI
Use AI for research, an operational brand-voice prompt, briefs before drafts, built-in repurposing and a weekly feedback loop to lift content output.