Brand & positioning
Workflows for naming, positioning, voice and identity. Compress a four-week sprint into a working day.
7 PLAYBOOKS · GROWING
Founder voice and institutional voice, the dual-voice approach
Separate the founder's voice from the brand's institutional voice. Map surface ownership, build a credible peer voice, write the contract that lets both work.
Tagline system, generate, eval, A/B
Generate 200 tagline candidates, filter to 15 by rule, A/B test to pick a winner against a real metric. The whole sprint runs in three working days.
Endurance brand voice, the language of suffer, craft and quietness
Layer category-specific lexicon, credibility checks and inauthenticity tells onto a base voice profile, so the brand reads like someone who has actually done the work.
Message house generator from positioning brief
Turn a positioning brief into a four-tier message house in one day. Narrative, pillars, proof points, channel-mapped lines, plus a rebuttal sheet for the 12 hardest pushbacks.
Naming sprint, multi-pass with linguistic filtering
Compress a quarter's naming exercise into a working day. 400 candidates, phonetic and trademark filters, eight defensible finalists with rationale.
Brand voice extraction and prompt library
Extract a falsifiable voice profile from your best writing. Build a prompt library and a scoring rubric so new drafts read like the brand, not like AI.
Positioning audit pipeline
Run a brand's public surface through a six-pass audit and ship a sharpened positioning brief in a working day. Said-versus-shown gaps, contradictions, defensible ground.