Demand & growth
Channel-mix simulators, paid-bidding agents, attribution tear-downs and lifecycle journey builders that compound.
11 PLAYBOOKS · GROWING
Ambassador programme, athletes, rights, content cadence
Run an athlete ambassador programme that earns audience credibility. Selection rubric, contract with AI augmentation rights, monthly cadence, quarterly review.
Attribution tear-down using GA4 and incrementality signals
Untangle channel attribution using GA4, platform pixels and incrementality. Find overclaiming channels and the ones quietly working. Done in a week with the tools you already have.
Category Entry Point research and prioritisation
Surface and rank the buying triggers that drive recall in your category, then map your brand's coverage. Ehrenberg-Bass framework in three days, four discovery streams.
Channel-mix simulator with reach-curve fitting
Fit diminishing-return curves to each channel from twelve months of weekly data, simulate twenty allocations, walk into the budget meeting with three defensible options.
Direct-to-coach distribution, the underused endurance channel
Build a programme that sells through coaches, training plans and clubs. Tier menu, sample distribution, attribution, and the language coaches respond to.
Event sponsorship beyond logo-on-banner
Turn event sponsorship into compounding audience value. Tier menu, on-site activation playbook, content rights that survive the event, post-event scorecard that drives renewal.
Lifecycle journey builder with eval-gated touchpoints
Map a multi-segment lifecycle journey, draft every touchpoint with voice gating, route by behaviour signal, ship in a working week. Replaces three weeks of agency work.
Paid-search bidding agent with margin-aware optimisation
Install a bidding layer that adjusts paid-search targets by contribution margin rather than revenue. Recovers profitable keywords platform-side smart bidding abandons.
Race-day demand pipeline, campaigns timed to the calendar
Build a twelve-month campaign calendar timed to spring classics, marathon majors, gran fondos and trail-ultra majors. Pre-event, event-day and post-event lines ready by month.
Retail partner programme, bike shops, run stores, multisport retailers
Run a retail partner programme that sells through specialist shops. Tier menu, sell-in kit, training cadence, sell-through measurement, honest annual review.
Subscription and membership programme for endurance brands
Design a subscription or membership tier that earns recurring revenue without diluting the brand. Tier shape, benefit design, cancellation expectations, attribution modelling.