← THE LENS
FIELD TEST
The Marketing FTP Test.
In cycling, FTP is functional threshold power, the output you can actually sustain, not the number you hit once on a good day. Marketing has a threshold too, and most teams have never measured it. Twelve questions, two minutes, honest answers. You get a zone, a read on where the watts are leaking, and the training plan.
Answer for how things actually run this quarter, not how the deck says they run. Nobody sees your answers, they never leave the page.
QUESTION 1 OF 12
Your training plan
The full plan runs deeper than three playbooks. Subscribe in the footer and the new ones arrive as they ship, or start with the orientation guide.