What Google Ads channel prioritisation means for paid teams
Google Ads added channel prioritisation and budget allocation on 14 October 2026. Search campaigns using Display change in February 2027, so audit them now.
Go-to-market
Meta and TikTok AI ad tools from Advertising Week, a UK guide
Meta and TikTok unveiled AI checkout, video and agent tools on 5 and 6 October 2026. Checkout has no UK date yet, but TikTok Search Ads is live in the UK.
What ChatGPT's GPT-6 Intelligent UI means for marketing teams
OpenAI put GPT-6 and Intelligent UI into ChatGPT on 7 October 2026, so answers now arrive as comparisons, maps and tools. Brand calculators face a new rival.
What ChatGPT's new ad measurement tools mean for paid teams
OpenAI added ten attribution partners and a visual ad format test to ChatGPT Ads on 5 October 2026. Its geo-lift work is early, so test incrementality yourself.
What OpenAI's dots and ChatGPT plugins mean for marketing teams
OpenAI opened ChatGPT to native brand plugins and launched always-on dots agents at DevDay on 29 September 2026. Brands need a plugin plan and agent rules.
What Adobe's AI shopping forecast means for Black Friday
Adobe forecast on 28 September 2026 that AI referrals to US retail sites will rise 130% this holiday season. UK brands should measure them before Black Friday.
What ChatGPT Ads on Shopify means for UK ecommerce brands
OpenAI's ChatGPT Ads app for Shopify began reaching merchants outside the US on 23 September 2026, and the UK already has self-serve access.
The citation moved off the page
The overlap between top Google links and AI-cited sources has fallen from 70% to under 20%. Your rankings stopped predicting who gets quoted.
The SEO playbook for premium endurance brands
Premium endurance brands grow organic search by owning brand search, winning category queries and earning editorial authority on a clean technical base.
Paid channels in the AI era: when bidding agents face off
Platform bidding agents reward creative volume, clean signal and strong landing pages, so the human job in paid media is inputs, outcomes and guardrails.
Owned channels in the AI era: from website to platform
In the AI era your website should run like a product, shipping and testing pages every week and built to be cited, instead of sitting still between rebuilds.